Interesting blog article By David Pearson of the Wall Street Journal, post-Frankfurt – choosing like many others to highlighting VW’s recent change of heart on EVs, as well as a general positivity about the growth of the market from the major OEMs. This is all starting to feel a like a tipping point to me…

“The more companies that buy into electric cars, the better it is,” because it brings the tipping point of mass market adoption closer, said Carlos Ghosn, the chief executive of Renault and Nissan, said during a joint press conference with Daimler AGDAI.XE -0.69% Chief Executive Dieter Zetsche.

“Everybody seems to be piling in, and that gives great credibility to our strategy, but we’ve got an eight-year jump on our competitors,” said Nissan’s executive vice president Trevor Mann in an interview.

“We started on our EV journey eight years ago. We said we would be number one and we are,” Mr. Mann said.

Volkswagen as recently as 2010 referred to the electric vehicle ambitions of some manufacturers like Nissan and Renault as “sheer lunacy,” said this week it aims to become the world’s leading company in the segment, overtaking the Renault-Nissan alliance that has spent €4 billion ($5.32 billion) to create a dominant position in the market today. The German group has some 40 electric or hybrid vehicles planned, of which 14 will be available next year.

Undeterred by the slower-than-expected market adoption of electric vehicles and spurred by the ambitious plans of Volkswagen, Daimler, and BMW AG in the segment, Nissan and Renault are pushing ahead with the development of new cars to expand their line-up having already poured four billion euros ($5.32 billion) in developing and manufacturing electrical vehicles.

After Betting $5 Billion on Electric Cars, Nissan Wants More Competition – Corporate Intelligence – WSJ.

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