The Office for Low Emission Vehicles will work with the Society of Motor Manufacturers and Traders and five vehicle manufacturers, including Renault, to joint-fund a brand new campaign. Due to launch early next year, this will include radio, digital and print advertising as well as the creation of an online information resource which will aim to raise awareness, bust myths and answer common questions about ULEVs.
Ken Ramirez, Renault UK’s Managing Director, said: “We welcome the initiative the Government are taking to encourage consumers to understand the benefits of ultra-low emission vehicles. We are genuinely passionate about our industry reducing our CO2 emissions and Renault will play a major part in this drive with our Zero Emission range – the ultimate ultra-low emission vehicle!. The market for these vehicles is very much in the early stages of growth and at a critical point for continued mainstream adoption and so this campaign is very welcome to tackle the challenges we face”
Renault leads the electric vehicle market in Europe where it has sold over 34,000 electric vehicles since its first model, Kangoo Van Z.E., went on sale in late 2011. In this developing European electric vehicle market, Renault (more…)
For a car manufacturer that only last year were considered by some to be behind their major competitors with electric vehicle development, Volkswagen seem to have caught up very fast, and will be entering many markets ahead of their competitors, with a compelling product.
The first Volkswagen Group electric car to go on sale in the UK will be the Volkswagen e-up! city car. Order books will open in November, with the first deliveries in January 2014. Following this and on sale mid-2014 will be the e-Golf, followed at the end of the year by the Audi A3 Sportback e-tron plug-in hybrid. Key to the success of these cars will be their ‘normality’: avoiding the compromises which are frequently required when purchasing an alternatively-powered vehicle, these are conventional and existing popular hatchbacks – powered by electricity.
Volkswagen Group (UK) Limited has signed a partnership deal with green energy supplier, Ecotricity, to provide a 100 per cent green energy offer to all customers purchasing an electric-powered vehicle from one of the Group brands.
The announcement comes shortly after the Volkswagen Group’s Chairman, Prof. Dr. Martin Winterkorn, announced on the eve of the Frankfurt Motor Show that the (more…)
Following the news last week that Kia will launch an all-electric car for the US market in 2014, the all-electric version of the new Kia Soul is definitely coming to the UK, but the company is still debating whether the batteries will be part of the sales package or supplied on a monthly lease basis, and they aren’t exactly ambitious about sales volumes.
“We want the car,” says Yaser Shabsogh, the company’s UK commercial director. “We have the technology so we want it so we can demonstrate it. It gives us a real branding opportunity.”
The Soul EV is likely to arrive in the UK in just over 12 months’ time – eight months or so after the combustion-engined models.
“We are still working on our strategy for the EV,” says Shabsogh. “We haven’t decided yet whether we are going to sell the battery or lease it.”
If the car is sold as a complete package Shabsogh anticipates a price of at least £20,000 before the government’s low emission vehicle grant of up to £5,000.
“It is not going to be priced to try to stimulate demand,” Shabsogh says. “We won’t be selling hundreds of them – maybe a couple of hundred, mostly in (more…)