Following the news last week that Kia will launch an all-electric car for the US market in 2014, the all-electric version of the new Kia Soul is definitely coming to the UK, but the company is still debating whether the batteries will be part of the sales package or supplied on a monthly lease basis, and they aren’t exactly ambitious about sales volumes.
“We want the car,” says Yaser Shabsogh, the company’s UK commercial director. “We have the technology so we want it so we can demonstrate it. It gives us a real branding opportunity.”
The Soul EV is likely to arrive in the UK in just over 12 months’ time – eight months or so after the combustion-engined models.
“We are still working on our strategy for the EV,” says Shabsogh. “We haven’t decided yet whether we are going to sell the battery or lease it.”
If the car is sold as a complete package Shabsogh anticipates a price of at least £20,000 before the government’s low emission vehicle grant of up to £5,000.
“It is not going to be priced to try to stimulate demand,” Shabsogh says. “We won’t be selling hundreds of them – maybe a couple of hundred, mostly in (more…)