General Motors Co’s electric vehicle program will continue to focus on affordable electric cars for the mainstream public even though it plans to launch a luxury Cadillac-badged companion to its Chevrolet Volt, a top executive said on Monday.

While the Cadillac ELR coupe will debut late this year and bring GM more closely into competition with electric carmaker Tesla Motors Inc, GM Vice President for Global Product Programs Doug Parks said the automaker wants to improve the performance and lower the costs of the Volt and its future siblings.

“We’re trying to put more stress on getting this right for the lower-priced vehicles,” he told reporters at the company’s global battery systems laboratory outside Detroit.

See full article here: Affordable electric vehicles like Volt the focus for GM | Reuters

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